On the occasion of the 125th anniversary of the German Machine Tool Builders’ Association (VDW), the development of a special microsite was the goal. The concept included a digital and interactive timeline. We accompanied the technical planning and implementation from the very first minute.
After creating the microsite, an editorial training was conducted. The administrators were then able to adapt all content independently. In addition, we provided the administration of the invitation management. We were also responsible for the conception, implementation and evaluation of the corresponding e-mail marketing campaigns.
German Machine Tool Builders' Association
(VDW – Verein Deutscher Werkzeugmaschinenfabriken e.V.)