Corporate design (CD) is the visual component of a company's corporate identity (CI). It comprises all design elements that ensure a uniform and recognizable public image of the company. This includes the logo, color palette, typography, imagery, layouts and other visual components that are used in all of the company's communication media (e.g. on the website, in brochures, business cards, advertising materials). The aim of corporate design is to create a strong brand identity that presents the company professionally and consistently and builds trust with the target groups.
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